Know your brand. Would it surprise you to learn that knowing your brand is one of the best ways to provide top-notch customer service? A brand isn’t only a logo, a quirky name, or a social media presence – it’s also the knowledge and passion every team member displays when dealing with customers. It means understanding company values, what they stand for, and delivering the style of service that customers expect from your brand. Many businesses forget to tell their employees what their vision and values are, and how these flow into the brand. This lack of training can mean employees second guess and misrepresent the brand causing knock-on issues, often unintended. Luckily, this course is designed to help you ensure you and your staff know exactly why representing your brand when interacting with customers is so important. By the end of this course, you’ll be able to: • Understand the meaning of a ‘brand’ • Understand how branding affects the consumer • Identify why it’s important to breathe your brand • Identify how lack of brand knowledge creates a bad customer experience • Successfully train staff on your brand Why take this course? If your customer experience doesn’t consistently deliver on the promise your brand makes, then you have a problem. By matching customer service with your brand values, you’ll generate new leads, get better feedback, and offer consistent service across your entire company. This course is essential for teams working directly with customers, like customer support and success, as well as those that represent the brand’s voice, like marketing and sales. 15 mins | SCORM | Workbook
FAQ
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.
Internships offer usually one discipline-specific, supervised, structured paid or unpaid, and for academic credit work experience or practice placement.
Work Experience intersperses one or two work terms (typically full-time) into an academic program, where work terms provide experience in a workplace setting related to the student’s field of study and/or career goals.
Community Service Learning (CSL) integrates meaningful community service with classroom instruction and critical reflection to enrich the learning experience and strengthen communities. In practice, students work in partnership with a community-based organization to apply their disciplinary knowledge to a challenge identified by the community.
Field Placement provides students with an intensive part-time/short term intensive hands-on practical experience in a setting relevant to their subject of study. Field placements may not require supervision of a registered or licensed professional and the completed work experience hours are not required for professional certification. Field placements account for work-integrated educational experiences not encompassed by other forms, such as co-op, clinic, practicum, and internship.
