With never-ending to-do lists, multiple mandatory meetings, and constant interruptions, completing tasks becomes a challenge. Particularly in marketing, where responsibilities vary widely from writing original content to maintaining social media and gathering and analyzing data — and much more. There has to be a better way to get all of these things done. And there is. It’s called marketing automation. By determining which tasks are repetitive and can be automated, you can cut down on all the individual things on your to-do list. Investing time upfront to establish automations will save you even more time in the future. By the end of this course, you’ll be able to: • Understand what MA (marketing automation) is • Identify how it can streamline marketing and make it more effective • Implement MA into your current strategy • Understand the “dos and don’ts” of marketing automation Why take this course? The thought of AI taking over is scary, but using it to assist with marketing could save time and help maintain, or even improve, your whole strategy! By using MA correctly, you can lighten your workload, and offer your customers more targeted marketing. If you’re a busy marketing manager, this course will show you the benefits MA could bring to your business, how to implement marketing automation into your current strategy, and things to watch out for to ensure it’s effective. 10 mins | SCORM | Workbook
FAQ
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.
Internships offer usually one discipline-specific, supervised, structured paid or unpaid, and for academic credit work experience or practice placement.
Work Experience intersperses one or two work terms (typically full-time) into an academic program, where work terms provide experience in a workplace setting related to the student’s field of study and/or career goals.
Community Service Learning (CSL) integrates meaningful community service with classroom instruction and critical reflection to enrich the learning experience and strengthen communities. In practice, students work in partnership with a community-based organization to apply their disciplinary knowledge to a challenge identified by the community.
Field Placement provides students with an intensive part-time/short term intensive hands-on practical experience in a setting relevant to their subject of study. Field placements may not require supervision of a registered or licensed professional and the completed work experience hours are not required for professional certification. Field placements account for work-integrated educational experiences not encompassed by other forms, such as co-op, clinic, practicum, and internship.
