In digital analytics, KPIs represent how the digital strategy is integrating with the company-wide strategy. First, there must be consensus about the strategic choice of KPIs; everyone should agree on what the KPIs represent, and which interpretations can be attributed to their variations. A KPI (or rather a group of KPIs, as they usually are used in groups) is a kind of language, a generalised way of communicating about the effectiveness of digital projects, and their propensity for success.
Course Length: 4:43
Source: Simplilearn