Back in the 1980s, it was a simpler time. Hair was big, fashion was colorful, and music was better. And, in the world of sales, a new strategy was emerging — solution selling. It’s pretty simple. A salesperson was on hand to diagnose a prospect’s needs and recommend the right products or services to fulfill those needs. It’s a technique that asks questions and reveals problems that buyers didn’t know they had so that you can sell them your solution. Simple but clever stuff. Although much has changed since then, the interaction with a customer hasn’t. Customers still have problems, and you can still resolve these problems with an appropriate product or service. When you know your customer, you can tailor your product towards being the solution to a problem they didn’t even realize they had. The result? More sales for you! By the end of this course, you’ll be able to: • Understand the meaning and methods behind solution selling • Understand the needs of your customers • Identify when to use questions rather than a hard sell Why take this course? If you work in sales or marketing, being able to sell solutions is an essential skill. This course will help you understand the intricacies of solution selling. Dealing with customers and their needs hasn’t changed too much in a long time. But now, more than ever, gaining and retaining customers is trickier because customers are spoiled for choice. This course will help you understand the methods used in solution selling, and how questioning techniques can improve your pitch. 15 mins | SCORM | Workbook
FAQ
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.
Internships offer usually one discipline-specific, supervised, structured paid or unpaid, and for academic credit work experience or practice placement.
Work Experience intersperses one or two work terms (typically full-time) into an academic program, where work terms provide experience in a workplace setting related to the student’s field of study and/or career goals.
Community Service Learning (CSL) integrates meaningful community service with classroom instruction and critical reflection to enrich the learning experience and strengthen communities. In practice, students work in partnership with a community-based organization to apply their disciplinary knowledge to a challenge identified by the community.
Field Placement provides students with an intensive part-time/short term intensive hands-on practical experience in a setting relevant to their subject of study. Field placements may not require supervision of a registered or licensed professional and the completed work experience hours are not required for professional certification. Field placements account for work-integrated educational experiences not encompassed by other forms, such as co-op, clinic, practicum, and internship.
