Nous développerons un modèle de définition du marketing. Nous illustrerons que le marketing est simplement un processus, ou un ensemble d’activités dont le but est d’offrir des biens et services aux individus. Nous examinerons la notion de besoins des individus en tant que force motrice derrière le marketing. Nous examinerons également la notion selon laquelle le processus entier exige un échange entre les individus, celui qui met l’accent sur l’achat et la vente des biens et services. Nous apprendrons que le marketing est une fonction clé dans les affaires, que ce soit dans un système d’économie planifiée ou d’économie de marché. Nous pousserons le marketing une étape plus loin pour démontrer ses différents domaines de spécialisation dont : le marketing social, le marketing individuel, le marketing organisationnel, et le marketing de la propriété immobilière. Le module, Principes fondamentaux de marketing, est le premier des quatre modules du programme d’apprentissage en ligne intitulé : Marketing. Longueur du cours: 0.5hrs
FAQ
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.
Internships offer usually one discipline-specific, supervised, structured paid or unpaid, and for academic credit work experience or practice placement.
Work Experience intersperses one or two work terms (typically full-time) into an academic program, where work terms provide experience in a workplace setting related to the student’s field of study and/or career goals.
Community Service Learning (CSL) integrates meaningful community service with classroom instruction and critical reflection to enrich the learning experience and strengthen communities. In practice, students work in partnership with a community-based organization to apply their disciplinary knowledge to a challenge identified by the community.
Field Placement provides students with an intensive part-time/short term intensive hands-on practical experience in a setting relevant to their subject of study. Field placements may not require supervision of a registered or licensed professional and the completed work experience hours are not required for professional certification. Field placements account for work-integrated educational experiences not encompassed by other forms, such as co-op, clinic, practicum, and internship.
