Goldfish are said to have an attention span of just 9 seconds. So when you put a treasure chest in their tank, they are grateful almost 7 times a minute. Since the emergence of social media, however, research has found that we humans have an attention span of just 8 seconds! There is just so much information to consume that people often can’t focus for extended periods of time. For those in sales and marketing, this can be an issue. Because if you can’t keep your prospects engaged, then they probably won’t stay prospects for long. To keep them focused on your products, you need to make sure your company becomes encoded in their minds. This course will show you how. By the end of this course, you’ll be able to: • Understand how and why you should engage • Identify ‘calls to action’ and how to employ them • Keep prospects invested • Personalize your content Who should take this course? Getting prospects to engage is key to making a sale. If they’re not engaged, they’re unlikely to buy. If you work in sales, marketing or are a brand manager, this course will be useful to you. It will help you identify how and why you should engage with prospects, as well as offer useful tips on how to personalize your content to help keep prospects invested in your company. 15 mins | SCORM | Workbook
FAQ
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.
Internships offer usually one discipline-specific, supervised, structured paid or unpaid, and for academic credit work experience or practice placement.
Work Experience intersperses one or two work terms (typically full-time) into an academic program, where work terms provide experience in a workplace setting related to the student’s field of study and/or career goals.
Community Service Learning (CSL) integrates meaningful community service with classroom instruction and critical reflection to enrich the learning experience and strengthen communities. In practice, students work in partnership with a community-based organization to apply their disciplinary knowledge to a challenge identified by the community.
Field Placement provides students with an intensive part-time/short term intensive hands-on practical experience in a setting relevant to their subject of study. Field placements may not require supervision of a registered or licensed professional and the completed work experience hours are not required for professional certification. Field placements account for work-integrated educational experiences not encompassed by other forms, such as co-op, clinic, practicum, and internship.
