One of the main reasons why content marketing is effective in driving sales for your business is because it allows you to build a reputation as a trustworthy and authoritative source in your field. For example, if you are selling an app that lets people transfer money, you could create, publish, and distribute content on digital payments, cryptocurrency, remittances, and so on. Hence, you don’t have to stick to a single topic- you can provide educational content on a number of topics that are related to your business’ niche. This way, you provide value to your target audience before they even buy your product or service. There are different media through which you can provide content: text (blogs), video (YouTube marketing), audio (podcasts), and image (infographics). If you have the resources, it’s a good idea to provide content using multiple channels. This course is the third in a series of courses on intermediate-level marketing and it will explore the importance of education-based marketing, and teach you some tips for creating high-quality content. Learning objectives: – Learn the meaning of education-based marketing – Learn why education-based marketing is so effective – Learn the different ways of conducting education-based marketing – Learn how to use education-based marketing for B2B sales – Learn how to use education-based marketing for B2C sales – Learn how to decide how much content you should be publishing – Learn how to decide what type of content you should be publishing – Learn how much time you should allocate to creating and promoting your content – Learn how to optimize your content to maximize your sales
FAQ
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.
Internships offer usually one discipline-specific, supervised, structured paid or unpaid, and for academic credit work experience or practice placement.
Work Experience intersperses one or two work terms (typically full-time) into an academic program, where work terms provide experience in a workplace setting related to the student’s field of study and/or career goals.
Community Service Learning (CSL) integrates meaningful community service with classroom instruction and critical reflection to enrich the learning experience and strengthen communities. In practice, students work in partnership with a community-based organization to apply their disciplinary knowledge to a challenge identified by the community.
Field Placement provides students with an intensive part-time/short term intensive hands-on practical experience in a setting relevant to their subject of study. Field placements may not require supervision of a registered or licensed professional and the completed work experience hours are not required for professional certification. Field placements account for work-integrated educational experiences not encompassed by other forms, such as co-op, clinic, practicum, and internship.
