A strong brand relies on many factors to promote its values and ideas. If you were asked to draw the logo for Apple, Nike, or McDonald’s from memory, you’d find it pretty easy, right? And you could probably also name some famous “fans” who have helped promote those brands. These “brand ambassadors” play a crucial role in helping enterprises increase the size of their target audience. In the social media age, EVERY customer can become a brand ambassador, regardless of their level of fame. And no matter how big or small the company, having people promoting your products will certainly help your business. By the end of this course, you’ll be able to: • Understand why brand ambassadors are so important in today’s world • Define the role of a brand ambassador in your marketing • Choose the correct ambassador for your brand • Establish a brand ambassador program Why take this course? Society demands that everything be accessible, recognizable, and relatable. If you’re in business, using a brand ambassador can help you achieve all of these, as long as you get it right! This course will help you discover how to use a brand ambassador to give your company a familiar face, and how to establish an ambassador program that can grow the face of your company. 10 mins | SCORM | Workbook
FAQ
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.
Internships offer usually one discipline-specific, supervised, structured paid or unpaid, and for academic credit work experience or practice placement.
Work Experience intersperses one or two work terms (typically full-time) into an academic program, where work terms provide experience in a workplace setting related to the student’s field of study and/or career goals.
Community Service Learning (CSL) integrates meaningful community service with classroom instruction and critical reflection to enrich the learning experience and strengthen communities. In practice, students work in partnership with a community-based organization to apply their disciplinary knowledge to a challenge identified by the community.
Field Placement provides students with an intensive part-time/short term intensive hands-on practical experience in a setting relevant to their subject of study. Field placements may not require supervision of a registered or licensed professional and the completed work experience hours are not required for professional certification. Field placements account for work-integrated educational experiences not encompassed by other forms, such as co-op, clinic, practicum, and internship.
